Previous Projects
Across The Spider-Verse
For the theatrical release of Across the Spider-Verse, we partnered with Sony Pictures for an engaging and out-of-the-box SMS marketing campaign via Community that allowed mega-fans to become official members of the Spider Society. We developed a strategy to acquire subscribers and provide an experience unavailable on any other platform. Subscribers of Spider-Verse phone number to receive the latest news about the film, participate in interactive missions and receive encouraging messages from their very own Spider Mentor. Overall, we strategized and executed 47 text campaigns and dedicated 35+ hours of replying to fans over the course of the campaign.
SAG Awards
Worked with Warner Bros. Discovery for the sixth year in a row to develop and execute a social strategy and on-site activation for the SAG Awards. For the 28th show, we developed unique, eye-catching creative that drove social conversation and promoted tune-in.
Hulu - Only Murders in the Building
Partnered with Hulu to create a teaser and 30 minute TikTok livestream with Selena Gomez to promote the final episode of S1 of Only Murders in the Building. To generate excitement and drive tune-in for the season finale, we worked with Hulu and Selena Gomez to produce an interactive watch party complete with an episode livestream and fan Q&A.
NFL - Super Bowl TikTok Tailgate
STN Digital partnered with the NFL to create a unique TikTok LIVE production to lead up to the pregame concert with the Chainsmokers for the 56th Annual NFL Super Bowl.
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The TikTok LIVE was streamed from @NFL, @TikTok, and @TheChainsmokers accounts. The livestream garnered 1.2M unique viewers with 7.8M+ impressions on promotional social content alone and 32.3M video views – generating over 26k new followers for the @NFL account.
Indiana Pacers
Began working with the Indiana Pacers beginning in 2020. My team became a seamless extension of the Pacers’ internal team and provided unique social content to help fans feel connected to the team during the season, offseason and playoffs.
Queen - TikTok
Universal Music Group was looking to launch a TikTok account for Queen and turned to my team at STN to create content and strategy for the platform. To date, the account has amassed over 2 million followers on TikTok.
Top Rank Boxing - Crawford vs Khan
I led the STN team with the inaugural ESPN Pay-Per-View fight on the horizon. Top Rank asked STN Digital to develop a 360 marketing campaign to take #CrawfordKhan to the next level.
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Campaign goals included defining Top Rank as a premier brand in boxing, introducing audiences to ESPN and Top Rank’s first PPV under the partnership, and driving awareness and purchases of Crawford vs. Khan- exceeding sales from previous PPV fights.
Topgolf
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Topgolf partnered with my team to expand their social footprint through content creation and social media management strategy. STN worked with the Topgolf team to define their brand voice across platforms and establish key content pillars for Instagram, Twitter, and TikTok.
